Failure, are you afraid of it?

Throughout my working life, I can't remember how many times I've failed to deliver and have doubts on myself. As a marketing executive, it is my responsibility to come up with strategy that work. However, manyatimes it doesn't work. Everytime the strategy fail, I tell myself I just found out one more strategy that is not applicable. There is a chinese saying that goes, "Failure, it is the mother to success!" Many successful entrepreneurs gone through failure. To them, failure are just lessons to guide them to the right channel. Everytime you have doubt in yourself when you fail, don't be afraid.. It is just another discovery what don't work... The sun will still rise tomorrow.. SMILE